How To Improve Google Search Ranking For Free
How To Increase Google Ranking For Free
Since everyone is becoming technical day by day, people now prefer to do a variety of tasks using the easiest ways possible, with the help of the best suitable technology in hand - the smartphone.
Want to transfer some money? Use the smartphone and log in to your bank account.
Want to check the latest score of your favorite sport - go to Google.
and so and so...
Accordingly, when users are looking for some companies or shops such as cafes, restaurants, utility shops, auto service centers, beauty salons, and other services that are geographically located close to their location, they naturally search online as a first resort.
By searching online not only do they get the complete list of the companies they are looking for, but they also get to know their exact address, opening timings, working days, reviews, and whatnot. And all of this from the convenience of their home, or wherever they are and at any time.
In this article, let us take a closer look at what Local SEO is in Google and how to get to the top of local search results.
Benefit To Rank Website On Google First Page
Now if you have your business listed on Google, or have a site of your own, or both. Your objective in this case will be to drive organic search traffic to your site, i.e. you would want the users who are looking for some service that is related to your niche, to visit your website.
And one of the best ways to do so is by making your business appear on the top of search results.
How To Improve Online Search Rank
Now there are many strategies that can help you rank higher for competitive keywords related to your business. And one of the important factors is by doing local SEO.
What Is SEO?
SEO (or Search Engine Optimization) is a set of tactics that businesses use to improve their search position for particular keywords.
SEO is really important for all those who want to attract more users through search engines.
What is Local Search?
When users look for some service nearby their location, then Google's search engine algorithm generates search results based on their city, neighborhood, street, etc.
This search is especially important for companies that have a physical address and work offline too.
How To Use Local Keywords To Rank Higher On Google
To make your business appear amongst the top search results, the first thing that you need to do is to know what search terms help people find your business.
After you know the keywords you are already ranking for, then optimizing your online business appearance becomes a lot easier.
Don't worry, I'll make sure you understand what I just said with an example.
Let's say, you have a Cafe business and which already has a high rating for 'Cafe Shop New York'.
In such a case, what you need to do is to start using different search terms and focus on ranking for similar search keywords such as 'New York Cafe' or 'Best Cafe In New York.
By improving search results for other related phrases, you increase your reach for more potential customers.
Extra Tip To Get Your Business To Show Up On Google First Page
Start by doing your local keyword research, you can use tools like Google Keyword Planner, SEMrush, and more to get search volume data for your location.
Another best thing you can do is not limiting yourself to just your location.
Why not expand your search to include nearby individual locations?
For example when we took the example of Cafe Shop New York' and planned to work on 'New York Cafe' and 'Best Cafe In New York' as well.
Thus by including nearby individual locations means to also work on keywords such as 'Northeast America's Most Exclusive Cafe’, 'The Best Cafe Shop In Northeastern America', etc.
Just don't stray too far from your actual location.
If you found this helpful, make sure to bookmark this website as every day I share new tips and tricks that will help you learn a lot and will also help you in your business online.