Which Of These Professions Can Earn You More Money?
Our world is becoming more and more digital and almost every other sector is going online. And with this comes a lot of digital textual job roles that have appeared in the market where professionals are required to write for some products/services etc., on the internet, content writer and copywriter being two such common known posts amongst the huge list.
However is there any difference between a content writer and copywriter or do both the two terms mean the same thing? Let's find out...
Well, if we note, we can agree that both the job roles require the professionals to write some texts about a product or service or etc. But if that is the case why two different names are used?
Now it's worth noting that it’s more of a like two sides of the same coin, because the difference, albeit imperceptible in appearance, is there. And the skills for these two specialties are also somewhat different.
Content Writing is the practice of writing long informative content for blog posts, podcasts, case studies, video scripts, social media posts, and any other element of content marketing.
But writing is not the only thing that a content writer has to do, a content writer also has the responsibility to ensure that the website, images, and writings they write are aligned and related.
Writing quality content with proper usage of keywords that can increase website traffic and increase engagement thereby helping the readers understand the product/service/brand are some of the primary goals of a content writer.
So in other words, to some extent, they are also responsible for the traffic of a website.
So if almost everything related to writing is done by the content writer where does the copywriter come into the picture?
Well, the main difference between the content writer and copywriter is in the way and purpose of their writing.
As you read above a content writer aims to provide quality, inviting, and engaging information in a long and brief manner. Copywriters on the other hand are more inclined towards the commercial direction, such as increasing sales, engaging viewers to signing up, doing some downloading, or buying a product or service.
Copywriter professionals specialize and focus on the development of advertising and commercial messages. Creating attractive, short, crisp messages and content to convince the viewers of the need to buy some of their products/services, to subscribe to a newsletter, or to click on a link, to watch a video, etc., are some of the primary goals of a copywriter.
They too write web page articles but apart from that doing email writing, writing for a sales page, press release, or for an advertising leaflet are some of their profile tasks.
In summary, the job of a content writer is to provide good quality and informative content tailored to its target audience. Whereas a Copywriter's job is to provide quick engaging content so as to immediately grab the attention of the audience.
A content writer has a responsibility to increase blog or website visitors by providing quality and meaningful content that is useful and helpful for readers and which can make them stay on that page or site for a long time reading the same or even a few different articles that are published through interesting writing.
Meanwhile, copywriters perform duties that are related to marketing and so their writing is commercial in nature. Their work is focused on lead generation, i.e., making sure that a higher number of viewers turns to customers for their product or service, and that they make a purchase of their product or get involved with a campaign related to that product or service from the respective company or brand.
So as you can see now, though both, content writing and copywriting may differ in message and goals, they both do share similarities as well, i.e., both ultimately turn visitors into leads, and leads to customers.
So if you are in doubt whether which one of these is better for your future, all I can say is that both of these professions have their respective advantages, so it's better for you to first determine the writing field that suits your interests and talents. And after that, just choose to do it consistently, so that you can be reliable in that field and can continue to develop your career.