Effective Use Of Quora To Build Your Brand Image!
What Is Quora?
Quora is one of the best user-generated Q&A platforms for sharing knowledge of all kinds. The system feeds itself thanks to all the users which focus on providing valid answers to each other's questions.
It is an interesting place to meet professionals from a variety of different sectors and exchange knowledge and ideas with each other. Its community has been growing continuously, which can help you as an excellent resource for your company's marketing activities, as we will see shortly.
As we know that people from different sectors connect with each other to help each other with queries and questions, the platform can also be used to get relevant information about your audience and increase your brand awareness. Offering solutions is the best way to improve corporate image and reputation, and Quora offers everyone the opportunity to do so by answering questions.
On Quora people ask and discuss a variety of different topics from investment to how to make money online, from guidance about life improvement to nutrition, from help with tax filling to technology, from digital marketing to TV series and what not! So, the chance that your niche will be suitable on this platform is ultra-strong.
Free Registration On Quora
To access Quora services, you must first be registered on the platform using your Email Id or choosing the sign up with Facebook, Twitter, or Gmail account options.
- During the account setup process, you will get an option to indicate all your interests and skills, choose wisely as it will help Quora select the questions (and related answers) to be displayed on your personal bulletin board accordingly.
Once registered, you can start interacting with the community, ask questions, provide answers, or even modify those already given. Subscribers also have the option of expressing their opinions on the answers given, by voting positively or negatively (just like giving a thumbs up or thumbs down on YouTube videos). The answer which gets a higher number of positive votes gets a higher position among all the other answers. In this way, the answers that the community considers to be the best can be read first by all other users.
Starting a marketing strategy on Quora means taking advantage of a unique opportunity, as this tool allows people from all over the world to share and discuss numerous topics from their own perspectives. You can do the same and then along with that can insert a link to your site dedicating to those who wish to know more about the subject.
- However, be aware that excessively promoting products and services or only providing answers by being sales-oriented is what you should avoid on Quora.
On this platform, your goal must be to spread knowledge. The real strength lies in providing high-quality content to your audience which will help buildup your name, your brand's name, which will eventually help you to build a huge number of loyal audiences who will have faith in you and in your brand.
Few Key Points That You Can Follow
- make sure to provide quality information (which should be your first priority)
- concentrate on your respective niche and work your way up to position yourself as an expert by giving the correct answers
- attract people towards your site or services by creating an inviting bio with a link to the landing page or site;
- take benefits from using Quora's internal social networking features
One Extra Bonus
Just as in LinkedIn, you can also find a large number of resources and talents for your own organization. Not only will this help you but will also help provide job to others. It's like a win-win situation.
So, you can search and select the most influential profiles by topic and ask them if they would be interested in being a part of your organization. Once they joined, you can then actively involve them in the creation of valuable content or whatever profile you find suitable.